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Cultivating Growth, Empowering a
New Generation of Saudi Business.

About Us

Musheera is a Saudi Arabian investment company that is first and foremost an agent of growth, with a track record of long-term value-creation across sectors. The company focuses on ventures with intrinsic value, and uses its stable capital base, powerful reputation, and solid growth culture to empower institutions to reach their full potential.

Musheera supports hidden gem businesses whose leaders are distinctly entrepreneurial in their vision. With core values of respectful stewardship, aligned teamwork, and responsible freedom, Musheera works hand-in-hand with the team, offering renewed company culture, powerful strategic direction, and incisive operational support.

From adversity, we rise. We do not merely stay afloat; we fight our way forward.

Our Vision & Mission

VISION

To be an agent of growth.

MISSION

To empower organizations to reach their full potential, by working hand-in-hand with exciting businesses, injecting them with an enthusiastic culture, powerful strategic direction, and operational excellence.

Our Values

01

Respectful Stewardship:
We support impressive companies, while preserving their intrinsic value, until they can generate superior returns over the long term.

02

Aligned Teamwork:
We work hand-in-hand with businesses, guided by a profound belief in meaningful collaboration.

03

Responsible freedom:
We are always aware of where we’ve come from and where we’re going, our strengths and weaknesses, as we empower a new generation of Saudi business to flourish.

About Us

Musheera is a Saudi Arabian investment company that is first and foremost an agent of growth, with a track record of long-term value-creation across sectors. The company focuses on ventures with intrinsic value, and uses its stable capital base, powerful reputation, and solid growth culture to empower institutions to reach their full potential.

Musheera supports hidden gem businesses whose leaders are distinctly entrepreneurial in their vision. With core values of respectful stewardship, aligned teamwork, and responsible freedom, Musheera works hand-in-hand with the team, offering renewed company culture, powerful strategic direction, and incisive operational support.

From adversity, we rise. We do not merely stay afloat; we fight our way forward.

Our Vision & Mission

VISION

To be an agent of growth.

MISSION

To empower organizations to reach their full potential, by working hand-in-hand with exciting businesses, injecting them with an enthusiastic culture, powerful strategic direction, and operational excellence.

Our Values

01

Respectful Stewardship:

We support impressive companies, while preserving their intrinsic value, until they can generate superior returns over the long term.

02

Aligned Teamwork:

We work hand-in-hand with businesses, guided by a profound belief in meaningful collaboration.

03

Responsible freedom:

We are always aware of where we’ve come from and where we’re going, our strengths and weaknesses, as we empower a new generation of Saudi business to flourish.

Investment Philosophy

For some people, it’s all about the bottom line. At Musheera, we understand that success is multi-faceted. Companies are chosen based not just on cash flow or operational success, but on their leaders’ entrepreneurial drive, passion, and ambition that can take the company to the next level, if given the proper support.

Musheera focuses on hidden gem companies, exciting brands with low recognition or in need of guidance. The company invests in sectors that its team has demonstrated experience in, which enables an in-depth partnership and coalescence of expertise.

When a company is added to the portfolio, the Musheera team gets to work in three parallel streams:

Musheera believes in a human-centric approach to organizational growth. The first priority is encouragement, enthusiasm, and injecting a profound belief that the company can and will rise to the next level.

For some people, it’s all about the bottom line. At Musheera, we understand that success is multi-faceted. Companies are chosen based not just on cash flow or operational success, but on their leaders’ entrepreneurial drive, passion, and ambition that can take the company to the next level, if given the proper support.

Musheera focuses on hidden gem companies, exciting brands with low recognition or in need of guidance. The company invests in sectors that its team has demonstrated experience in, which enables an in-depth partnership and coalescence of expertise.

When a company is added to the portfolio, the Musheera team gets to work in three parallel streams:

Musheera believes in a human-centric approach to organizational growth. The first priority is encouragement, enthusiasm, and injecting a profound belief that the company can and will rise to the next level.

Our Growth Stories

SAUDI LIME INDUSTRIES CO.

Vintage year: 2017

A pioneer supplier of limestone products and derivatives, SLIC is a prominent front runner in major markets, including Saudi Arabia, the GCC, and the Middle East, extending into African and Asian markets as well. Musheera has helped the closed joint-stock company, which has roots that go back more than 40 years, modernize operations and maintain its hold on the market.

Visit website

Our Growth Stories

AMAD

Vintage year: 2021

In Arabic, Amad refers to distance, time, and purpose, all of which are necessary to any journey. After demonstrated success in revitalizing Alkasabi Travel and Tourism, the Musheera team founded Amad Alarabiya, with an express focus on meaningful experiences of travel, entertainment, and hospitality. Capitalizing on a critical juncture for the market, AMAD demonstrated immense growth potential, optimizing operations to unlock long-term value creation.

Visit website

Our Growth Stories

VIM ENTERTAINMENT KSA

Vintage year: 2021

Saudi-based entertainment company with the franchise rights to Cheeky Monkeys Kids Edutainment Center and trampoline and inflatable ninja warrior park Xtreme Play KSA. In addition to a strong core team and consistent cash flow, Musheera assessed that the company fills a vital gap in the kids’ entertainment market, resulting in an exciting brand, with a powerful growth story.

Visit website

Our Growth Stories

JAWWAL TRAVEL & TOURISM

Vintage year: 1983

With 25 years of experience enabling corporate travelers to get the most out of their business trips, while saving time and money, Jawwal Travel has evolved to fit the needs of their clientele, offering fully integrated corporate travel management solutions. As a legacy business catering to a niche corporate market, Jawwal has been uniquely poised to leverage the economic growth of the Kingdom in line with KSA’s Vision 2030, which Musheera Group is committed to supporting.

Visit website

Our Growth Stories

SAUDI LIME INDUSTRIES CO.

Vintage year: 2017

A pioneer supplier of limestone products and derivatives, SLIC is a prominent front runner in major markets, including Saudi Arabia, the GCC, and the Middle East, extending into African and Asian markets as well. Musheera has helped the closed joint-stock company, which has roots that go back more than 40 years, modernize operations and maintain its hold on the market.

Visit website

Our Growth Stories

AMAD

Vintage year: 2021

In Arabic, Amad refers to distance, time, and purpose, all of which are necessary to any journey. After demonstrated success in revitalizing Alkasabi Travel and Tourism, the Musheera team founded Amad Alarabiya, with an express focus on meaningful experiences of travel, entertainment, and hospitality. Capitalizing on a critical juncture for the market, AMAD demonstrated immense growth potential, optimizing operations to unlock long-term value creation.

Visit website

Our Growth Stories

VIM ENTERTAINMENT KSA

Vintage year: 2021

Saudi-based entertainment company with the franchise rights to Cheeky Monkeys Kids Edutainment Center and trampoline and inflatable ninja warrior park Xtreme Play KSA. In addition to a strong core team and consistent cash flow, Musheera assessed that the company fills a vital gap in the kids’ entertainment market, resulting in an exciting brand, with a powerful growth story.

Visit website

Our Growth Stories

JAWWAL TRAVEL & TOURISM

Vintage year: 1983

With 25 years of experience enabling corporate travelers to get the most out of their business trips, while saving time and money, Jawwal Travel has evolved to fit the needs of their clientele, offering fully integrated corporate travel management solutions. As a legacy business catering to a niche corporate market, Jawwal has been uniquely poised to leverage the economic growth of the Kingdom in line with KSA’s Vision 2030, which Musheera Group is committed to supporting.

Visit website