AMAD

Launched at a pivotal moment in Saudi Arabia’s evolving market landscape, Amad positioned itself to capitalize on the expanding opportunities in domestic and regional tourism. By aligning its core strategy with operational excellence, the company achieved early momentum, unlocking sustainable value and driving long-term impact. Amad’s model centers on curating high-quality, experience-driven offerings that resonate with modern travelers while staying rooted in cultural authenticity and business efficiency. In alignment with Saudi Arabia’s Vision 2030 goals to enhance tourism and cultural exchange, Amad offers curated travel, entertainment, and cultural experiences that blend authenticity with innovation — targeting both domestic travelers and global visitors.